Smart shopping tip for saving money
November 1, 2009 by Jennifer Chait
Filed under Shopping Issues
A 2007 study from the Stanford Graduate School of Business notes that shoppers who are forced to pay separately for each item purchased spend less that shoppers who buy a lot all at once. The study states that people who spend more may be doing so because they’ve built a “shopping momentum” with an initial purchase. Researchers found that for most people buying a first item leads to a “purchasing floodgate.”
In one of the field tests, students were given the opportunity to buy discounted items from the researchers as compensation for their participation. Some students initially were offered a light …read more
